75% of Facebook Shares Are Made Without Reading the Content

Ross Greenwood of the Mentone Police Department was placed on administrative leave after he shared a Facebook post that mocked the late George Floyd. (Photo Illustrattion by Soumyabrata Roy/NurPhoto via Getty Images)

By Toni Foxx

December 19, 2024 at 11:57 am EST

Most social media users share links without clicking on them first, relying only on headlines and short summaries.

An analysis examined over 35 million public Facebook posts and found that around 75% of shares occurred without users reading the story.

Political content—especially from both extremes of the ideological spectrum—was more likely to be shared without being clicked than neutral content.

Toni Foxx

I’ve been in radio here in Jax, playing country music for a long time, but I’m now trading my cowboy hat in for a lovely tiara & I’m excited to be on Easy 102.9.